Jookster mashes up web archiving, social networking, and ranked searching to provide a new service that I think has some interesting things going with it. After signing up for a Jookster profile and installing the Firefox tool-bar, users have access to personalized searches and instant web archiving. Clicking on the Jook This button in the tool-bar instantly archives a copy of the page you are visiting and indexes it for search. You can go back at your convenience and search through all the pages you have jooked. The cool thing about Jookster however is not the fact that it can archive and index content, Yahoo MyWeb 2.0 has been doing this for ages. The cool aspect of Jookster is the social aspect. Adding buddies with similar interests expands your search results to include things jooked by them, and their buddies, and their buddies buddies, etc. You can specify how many degrees of separation you want to search. The search results are ranked by how many degrees the person who jooked a page is away from you. This feature brings in a concept that has been much talked about at the Supernova conference this week; the fact that outside of the web, we use trusted contacts so look for information, and judge the quality information based on the what you think of your friends. Jookster brings this idea to the web, and I think it could be the start of something big. Imaging searching for information on the ecosystem of the amazon rain forest and being able to see that a biologist you know had jooked a result; wouldn't that immediately reassure you that the information there would be good stuff?I think Jookster is a great idea, and even if it turns out that it is one of the many startups that will go belly up in this boom, I'm confident that the underlying ideas it embraces will be something that we are using for years to come.
1. I wonder if this will catch on?
Neal Saferstein
Posted at 9:36PM on Jun 23rd 2006 by Neal Saferstein