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MySpace, Inconvenient Truth partner up

Being bought by the owner of the Fox empire hasn't scared MySpace away from partnering with Al Gore's high profile film about global warming, "An Inconvenient Truth."  Announced last week but receiving little play in the blogosphere to date, the partnership appears to be more low-key online than the previous X-Men promotion but set to leverage the online community for real-world public events.  The movie's main site doesn't appear to make any reference to the partnership, as it is described on MediaPost, but MySpace friend to all Tom does have a Truth badge and link to the film's MySpace profile.

According to MediaPost,  "the campaign will culminate in a 10-city MySpace theater buyout on June 16, with free tickets going to select members of the film's MySpace community.  MediaPost also reports that MySpace is contributing a significant amount of ad space to raise climate change awareness.  The MySpace music channel is reported to be planning  an artist-on-artist interview between the former vice president and a to-be-announced rock star who is also happens to be part of the MySpace community. The MySpace movies channel will spotlight an interview with the film's director, Davis Guggenheim.

The partnership between the film and the high profile online social network appears to be remarkably low-profile.  No press releases appear on PR Web, few bloggers outside of MySpace have written about it and a Google News search brings back surprisingly few results.  The MySpace community itself appears to be responding well, however, as almost 45,000 users have added the films as a friend to their profile in just less than a week.

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