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Edelman acquires PR firm of Mozilla, many other tech companies

Steve Rubel just wrote that his employer Edelman has acquired the Silicon Valley PR company A&R Partners.  Rubel says that many of the company's clients are already blogging.  Edelman leadership appears focused on bringing corporate communications into the new world of social media in some very cool ways, albeit learning from mistakes like the Walmart bloggers situation.  Here's a client list for A&R, you might notice that Mozilla is on there.  Interesting.  There are a number of people using these new social media to remake PR and save it from it's unsavory past.  Those efforts are said to be based in honesty - and that's a radical concept.

Valleywag has a more Valley-centric take on this.
Nicholas Carr has a hilarious response to Rubel style cheerleading
of honest conversation as being of central importance.  Fair enough, and don't miss the comments.

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