Edelman PR to fund Technorati localization
PR 2.0 firm Edelman Inc. has announced that it will fund the creation of localized versions of Technorati in German, Korean, Italian, French and Chinese. This is good news if for no other reason than that it will make one of the most functional blog search engines more usable to non-native-english speakers and others. It's a sign of respect, it seems, for the global community that is the blogosphere. There's some Walmart (Edelman client) money put to good use. This really may put Technorati over the edge in terms of blog search dominance. If they can pull it off this will mean huge page views and advertising revenues.
