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Top 10 social networking sites see 47% growth

Nielson/NetRatings has issued a study showing that the top 10 social networking sites saw traffic grow 47% over the last year, with MySpace seeing the biggest growth (367% increase) and MSN Spaces (286%) seeing the biggest growth.  Hosted blogging systems were included in the study.
Social Networking traffic
These numbers might even seem low in light of, for example, the recent study from the National Center for Missing and Exploited Children (and MySpace victims) finding that 61% of 13-to 17-year-olds have a personal profile on sites such as MySpace, Friendster, or Xanga.  The study continues with findings that 14% have actually met face-to-face with a person they had known only through the Internet (didn't MeetUp prove this was a difficult business model?)  30% have considered meeting someone they've only communicated with online (consideration being a rational process, not to be encouraged in children) 71% reported receiving messages online from someone they don't know (spam?).

Anecdotally, I'd guess that MySpace fear mongering has risen more than 367% in the last year and if 61% of kids really have MySpace et al. profiles then the spectre of electronic communication has posed a serious threat for well more than the last year.

Links: The Internet Stock Blog (original coverage) via Susan Mernit

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