It's been around awhile, but advertising in RSS feeds is set to expand greatly over the next few months.  Feedburner is making a big push.  I just found an ad in a Blogdigger feed that I found interesting enough to share here. 

I'm subscribed to a Blogdigger search for my name and in the feed a minute ago there was an item that was just an advertisement.  It was for OurMedia, which is very cool (even if only marginally functional), and that's contextual to my work in the both the nonprofit and social software sector.  It was strange to see a whole item as an ad, it took me a minute to stop looking for my search term in the item.  There's a link at the end for feedback on the advertising, which is great!  I took some screen caps that you can find along with more thoughts after the jump.



So there's the ad.  Not as subtle as I might like, but as long as I know they are coming, they don't come too often and they are as contextual to my search as possible - then go ahead and make your money Blogdigger.  For goodness sake, we all have to make a living!

Here's the feedback page:


I love that kind of communication.  Go Blogdigger!  The one thing that's strange is that clicking any of the above links takes me away from this page!  So I'd better have strong opinions about one of these questions and not the others.  Oops.

On a related note, if this Monday's episode of For Immediate Release catches your eye because of the discussion of RSS advertising - don't bother.  Unlike most of their shows, this one is a real stinker.  (Sorry!)  For much more informed discussion of RSS advertising and more, check out Rok Hrastnik's MarketingStudies.net