Castrol Motor Oil promotes podcasts in Feedburner ads
Heather Green
has a short post about Castrol Motor
Oil's podcast on car racing and motor oil and the way they promoted it by buying ads in Feedburner's RSS feeds. Someday this kind of thing is going to be old news - but
these days it's still exciting. I love it when non-tech organizations make use of new communication
technologies. So much for this stuff being meaningful only to coffee-house lurkers with wispy beards and
sweaters, huh? I know that's the type I relate to best, and Green must too since she spelled the popular oil
company's name 3
different ways in a one paragraph story! :)
