I have a strong preference for Newsgator over Bloglines so I'm very happy to read about their new partnership with Newsweek.  Newsweek readers can now use a free web based RSS reader wrapped in Newsweek branding and pre-seeded with Newsweek feeds.  There are a lot of Newsweek feeds to chose from, but they don't overload you at first. It's really a beautiful system, I think it's one of the best examples of old media embracing Web 2.0.  Newsweek is acting as a facilitator for personalized news consumption that's as open ended as RSS. 

As the press release said:
“Adding RSS aggregation to Newsweek.com brings a new dimension of customization to our site,” said Kevin Stuart, audience development manager of Newsweek.com.  “The NewsGator Hosted Solution allowed us to customize the offering based on criteria that was important to us, and gives us great flexibility to rapidly augment, modify, or edit the content we make available to our users.”

One question I have after looking at the example account is wether readers are able to import and export their subscriptions by OPML.  I don't see that they are, and the way that Newsgator supports OPML is one of it's best traits.  Gotta have that.

Newsweek is so cool in fact, that a month ago today they announced that they are using Feedburner to manage all their feeds.  Silly as it might sound, that's hip enough to convince me to renew my print subscription.