Start-up finds and sells cheap TV ad slots
SpotRunner is a new service that finds and sells shockingly inexpensive 30
second TV ad slots to anyone. I'm impressed. The home page highlights prime time slots in Central
California on ESPN ($44), Bravo ($18) and AMC ($13). They offer a number of basic commercials that you can
customize. I suppose we'll see how well those work! Perhaps we're all watching template ads customized for
different customers already. One way or the other, this seems to have some interesting potential. The
company says there are far more unbought ad slots on TV than you might think. Found via ZDNet.
1. Marshall,
Yep - it's a really interesting idea. See also:
http://mashable.com/2006/01/24/why-spotrunner-rocks/
Posted at 3:10PM on Mar 14th 2006 by PeterCashmore