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Audioblog.com rebranding and expanding

After a few days off I'm in the swing of things at SXSW, where the first thing I got to do was  interview Eric Rice (off-site) of Audioblog.com yesterday.  Audioblog started as a service that allowed people to record podcasts by calling a phone number; today the company offers many more related services - including video hosting and delivery.  Found out a number of interesting things.  First, the company is in the process of rebranding and will soon be referred to as Hipcast - to better reflect their offerings beyond audio and blogs.  Second, they are expanding operations into Japan with Castella.jp.  Eric Rice is a busy man in the podcasting scene and his company looks to be on the ascent.
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