Steve Rubel points out today that Nike has put up a basketball blog, but there are no comments or trackbacks
enabled. I guess that's one way to deal with control issues. It is very snazzy looking.
McDonalds has taken a very different approach with their new
blog. It's written by the head of the Corporate Social Responsibility department, is full of comments and is
immediately engaged with controversy both in the blogosphere and in regards to their business itself.
It will be interesting to see how long both of these are maintained and which model works better for the
companies. Anyone else have favorite examples of consumer facing corporate blogs that take on the social aspects
of the medium?
Stonyfield Farms was a commonly cited example in the
early days of small biz blogging. The company has a number of blogs, the most general interest one titled "The Bovine Bugle." That blog is even using
YouTube video! Unfortunately, it hasn't gotten a single comment all month. Ouch.
Nike and McDonalds blogging
Reader Comments
(Page 1)2. Thanks Chris, good luck getting those technical problems fixed - I sure think your blog is a great idea.
Posted at 9:18PM on Feb 28th 2006 by Marshall Kirkpatrick
3. Responding to Chris Halvorson's comments. IMHO it is in your best interest to have comments and trackbacks implemented. Without them you have no conversation, which should be the main goal of your blog - engage your markets in conversation.
Posted at 6:24AM on Mar 3rd 2006 by Patrick Dodd
1. Hi there--
Chris Halvorson here--Chief Blogger at Stonyfield Farm. Thanks for taking note of our blogs today.
We are having a bit of technical trouble at the moment. That's why you don't see any comments on either of our two blogs in the last two months. We have temporarily disabled the feature, because it was more annoying to the reader than anything else. We hope to get things patched up soon. Our farmer, Jonathan Gates, who blogs for us continues to be very popular and his blog garners lots of nostalgic comments and questions from readers. YouTube seems to work well for us at the moment.
Posted at 9:15PM on Feb 28th 2006 by Christine Halvorson