I caught a glimpse of Swagroll last week and saw it again on Emily Chang's excellent eHub list of Web 2.0 apps and figured I'd mention it here. Why didn't I mention it last week? Well… I'm of the same mind as Stowe Boyd — why do I feel like I'm doing a lot of work I've already done elsewhere? "Add books, music, movies, and more to your own swagroll" — my god, do I have to? Again? Didn't we do this already with Delicious Monster? Haven't I done this in iTunes? Haven't I done this on Amazon? On All Consuming? On Netflix? I have zero desire to do any of it all over again. Zero. I'm not trying to pick on Swagroll in particular — I like the idea (and the interface, and the ease of use, and the tagging, of course), and for folks who are just tuning in I'm sure it will work out just fine. ;) I'm just sayin'... when do we get to the point where I get to own all of this metadata I'm spending so much time gardening in some way that is open, standards-based, portable, and flexible so that I can plug it into these other services instead of reinventing the friggin' wheel in a new mandala every time? I know it's hard. It involves companies (gasp) getting together and playing nice and agreeing on things like standards and formats… and I just don't care. Just get on with doing it, already, because I'm tempted to go on strike until I'm given some alternative to creating and maintaining hundreds of different locked-in profiles and datasets. Here ends today's rant… ;)