Wow, pretty sweet — Yahoo is integrating blog
search with their news search, as well as adding Flickr photos and My Web 2.0 results into the mix. This brings together user-created
and mainstream media in a way that's unprecedented, totally beating Google to the punch on this one as well as
leveraging the goodness of both Flickr and My Web 2.0. From the announcement, we should expecting yet further
integration of community created content (podcasts, e.g.) in the future.
The index only includes a subset of the larger blogosphere (those that are included in the My Yahoo feed directory), but will grow to ideally
include everything from the blo.gs ping stream. The interface doesn't quite put blogs on equal footing visually —
they're off in a sidebar while the regular news search results are in the main pane — but I actually sort of like
the way this is done. It's not going to alienate mainstream users who want to stick with their traditional MSM sources,
but will provide a still visible alternative. Social software nerds (raising hand), bloggers, and others already kicking
back with their second (or fifth…) cocktail in the cluetrain dining car can just click on through to the
interface that shows blog search results in the main pane and Flickr results in the sidebar at right (here's an example search on Web 2.0).
I dig it. For once, I only have one small request — I want a way to make the blog news search interface my
default for news search, so I don't have to click through each time (with option to click through the the mainstream
search results).








