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True Blue Love -- a mating call MoSoSo

True Blue

Had to share this rather, um, unusual entrant into the genre: True Blue Love is an application for Series 60 Symbian phones that aims to explore the politics behind intimate mobile social interactions. The concept is that you enter the characteristics of your ideal mate into the program, based on a set of pre-defined selections. Whenever another cellphone comes within range, the app calculates a "love metric" that represents how close the phone owner is to your ideal partner. If the match crosses a certain threshold, the phone emits a "raucous mating call," unique to the participant, to signify that a potential significant other is in range. The philosophy behind the software is to undermine the silent technologies of SMS and email so ubiquitous today with a return toward a more primitive method of communication. I think it's sort of a roundabout way to achieve primitivism but regardless, I'm totally amused. Just don't forget to turn this off when you're in the movie theater, dig?

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