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Google blog search just launched

Om sez: just launched a blog/RSS search service. The Google Blog Search FAQ indicates that they're indexing the actual contents of the feeds, and not the HTML of the blogs. This means if you're publishing truncated posts in your feed, Google Blog Search won't index the full text of your blog. They started indexing feeds in June of 2005, so posts older than that also won't be included — though they say they're working on a way to include those older entries. They're grabbing blogs from Weblogs.com, so if you don't ping that service you'll either have to start, or wait until they provide a method of manually submitting your blog. The language feature is pretty significant, here — by default you're getting results from all languages, and you can itemize by 35 specific languages in the Advanced Search options.

Promisingly, they're offering subscription to search results via RSS. Frighteningly, there's the spectre of spam. Some of the results appearing in the "Related blogs" listing at the top already seem a little suspect. Is this blog a related blog for a search on web2.0 because it's highly relevant, or because it has Web2.0 in the title? Looks like the latter, because an ego search lists my IMSmarter blog as being highly relevant when in fact, it's probably the least relevant of all 8,465 blogs I post to — but it happens to have my name in the title (much as I love , I only used the blog portion to test it out and now whatever is there is pretty darn stale). Ultimately, the fact that I don't and can't know what makes items relevant frustrates me — the results would be a lot more useful if I knew how they were determined. Spammers be damned — I want transparent algorithms. Can the two co-exist?

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