We talked about the ANT RSS video aggregator not so long ago as being one of a proliferation of new tools to handle the advent of social multimedia. With major portal players Google and Yahoo now offering search tools to cater to rich media, and with Google and Ourmedia offering free video hosting services, the stage is set to produce, distribute, find and share rich media content. With the release today of FireANT (nee ANT) for the Windows platform, the video RSS aggregator also adds support for automatic syncing with the Sony PlayStation Portable, creating what is essentially the equivalent of podcasting for video. The FireANT/PSP combination wins in the same way the iPod/iTunes combination did to make social audio convenient enough to pay attention to in our busy, mobile lives — one click and you're walking out the door with a fresh batch of video content prepared by videobloggers. Next, we need to automate the process of extracting good metadata from rich media in order to make it as convenient, searchable, browseable, and taggable as social text. Google — I have my eyes on you.