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Multiply introduces social search

multiply_timelineI've talked about 'social search' here on the Social Software Weblog before. And it seems that search is dead center on many 'social' activities. But Multiply Inc., accordinging to a press release and an email I received from Michael Gersh—co-founder of Multiply, has crafted a social search facility for its users that focuses on information found in one's own social network.

According to Michael, Multiply Search is: "...the first search-engine that finds content published and written by people you are socially connected to… Results are sorted according to the social proximity index, as well as traditional key-word relevance. Since the searcher knows relationship to the publisher a comfortable forum for discussion exists… Multiply is the first to elegantly integrate the Internet's two killer applications; search and communication…"

How is Multiply these days? Any early adopters still hanging in there? Comments? Feedback?

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