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Read any 'fake' or 'character' blogs lately?

Steve Rubel is tracking them and Shel Holtz offers his opinion on them at great length.

Cartoon characters have them. Gourmet Station has one. Blogs certainly offer a unique opportunity to express the 'voice' of an organization and invite readers into a conversation. There's an interesting conversation taking place in the comments of Steve Rubel's 'fake blog' post.

Why create a 'character' to speak for your group, company, or organization, when you can have a group of characters blog as themselves? Is there a future in ? Heck, there sure is a 'present' in them as their numbers actually abound.

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