I was scheduled to attend, and blog, the Kelsey Group's
ILM:04 conference yesterday through tomorrow but… I pinched
a nerve in my foot this Tuesday—while doing my 8-10 mile speed walking thing—and ouch!
Today however I managed to hobble to the conference for a few hours, but will probably miss tomorrow's sessions… ):=
I'm happy to report that a number of folks are doing a fine job of blogging and/or writing about ILM:04 however. These
include Tony Gentile (whom I met at ILM) and ClickZ's
Pamela Parker.
I was happy to have the opportunity to speak, however briefly, with ClickZ's Executive Editor—Rebecca Lieb, Judy's
Book CEO—Andy Sack, InsiderPages VP Biz Dev—Andrew Shotland, and Tribe Networks Founder & CEO—Mark Pincus. Sack,
Shotland, and Pincus were on a panel—Social Networking: A better Local Online Marketplace?
Social, local search—hmmm, I'll take mine mobile please. Pamela Parker also posits that "...wireless is the hot new
local search distribution method."
MoSoLoSe (Mobile Social Local Search) anyone? (UPDATE: forgot to add the "Lo". Now it really
does sound like something one would order from a Starbucks Coffee at the airport in full road warrior
mode…)
Pamela Parker also predicts that social networking and user-generated content will have a significant roll to play in
the development of local search. What do you think? How do you see your online social search adventures unfolding?
I'll Have a Low-Fat, Soy, Social, Local Search Latte Please
Reader Comments
(Page 1)2. MoSoLoSe sounds a bit like my research on using familiar stranger-type relationships to disseminate content in a local community. See a recent position paper I wrote: http://jamie.ideasasylum.com/research/publications/position_paper.html
Posted at 8:03PM on Dec 18th 2005 by Jamie Lawrence
3. The concept is really sensible and it's logical given "the way things are headed". The most interesting challenges (to me) are centered on the equation of "effort versus return". To make the concepts of socially-generated content valued, the content has to be tagged in a meaningful multi-dimensional fashion. Otherwise, it becomes yet-another-form-of-useless-spam with a noise-to-value ratio that kills the viability.
Tags need to qualify the author, the time placed, the length and media type (so you can decide if/how to access on devices), the location tag(s), and some semblance of a taxonomy so it can be meaningfully filtered and indexed.
Finding the middle ground in the space - user supplied, versus identity-supplied, versus pre-fab categorizations or specialty posting engines...yada yada. All ripe stuff for innovations that I'd love to see some smart brains working on.
Perry
Posted at 8:03PM on Dec 18th 2005 by Perry
4. I'm getting the feeling that some of the "smaller" more personalized companies like Judysbook and Insiderpages can sneak in and grab a loyal local following while the Yahoo/Google/MSN "local" experiments iron out their various deficiencies.
Individual cities and locations always have a local "flavor" which is often lost in translation catering to a huge amorphous database.
I actually covered Judysbook and Insiderpages prior to reviewing the Leviathans at Google and Yahoo.
Local Search ... is your business ready?
http:localsearchideas.blogspot.com
Posted at 8:03PM on Dec 18th 2005 by Jim Hutton
1. I have been saying for some time now that "interactive" would eventually be where local search will end up, i.e., "yellow pages like listings" that not just allowing for FEEDBACK (like most of the local search models currently do) but that also allows for ongoing discussion.
And, I have to say that Tempciy (tm) ( http://www.tempcity.com ) was there first. See press release http://www.prweb.com/releases/2004/11/prwebxml174357.php
And, after the considation of the "yellow pages business" is all said and done and people looking for a good temp agency is New York City are presented with 500+ temp agencies by the major yellow pages services, the need for a LOCAL GUIDE to LOCAL SEARCH RESULTS will become apparent.
Peter Everhard
http://www.tempcity.com/dramanyc
Posted at 8:03PM on Dec 18th 2005 by Peter Everhard