1. Playboy never made good money with playboy.com. The boost in revenue probably all comes from outsourcing new playboy websites (http://www.playboycash.com/sites.html) and an affiliate program (playboycash.com) to adult.com. My guess is that they would outsource their dating site too to a player in the market as they don´t seem to be able to get stuff on the net of the ground by semselfes (like most offline adult companies).

Posted at 8:03PM on Dec 18th 2005 by JOP

2. Online dating is huge and getting bigger. It makes sense for a brand name like Playboy to get involved. Even if they outsource, the brand name should allow them to capture a nice piece of the market.

Posted at 8:03PM on Dec 18th 2005 by Viagra Guy

3. I agree. I can't believe it has taken this long for Playboy to see the incredible market potential from Online Dating.
From a fan of http://www.onlinedating-sites.com. The internets most comprehensive online dating website.

Posted at 8:03PM on Dec 18th 2005 by Shimmy

4. Not only do those other sites have more users, they almost certainly have a higher percentage of females, singles (hopefully!), and - the kicker - people who came for the specific task of dating. Take these factors into account and Playboy's base of unique visitors for an online dating services is probably a much more conservative number.

Posted at 8:03PM on Dec 18th 2005 by SinglesBrowser