A press release this morning—Nationwide Campaign Encourages Businesses to 'Promote the Vote'—reports that 75 million US citizens neglected to vote in the 2000 Presidential election.

In response, Voteworks.org was launched and a number of businesses and organizations are being encouraged to take a proactive stance to help to get Americans out to register and vote.

An excerpt from this press release metions that among the businesses who are participating in this voter registration campaign is Match.com:

An increasing number of businesses recognize that voter projects not only affirm or enhance their image as a good corporate citizen, but also build employee morale and customer relationships. Companies such as Ben & Jerry's, Stonyfield Farm, Unilever, Patagonia, Match.com, and Working Assets already have launched campaigns this year.

Match.com, the global leader in online dating, has launched "Every Single Vote Counts," a voter awareness program aimed at its more than 12 million members. "America's singles population represents a massive, yet rarely segmented, voting bloc," said Trish McDermott, Match.com's V.P. of Romance, referring to the more than 80 million single adults eligible to vote in the U.S.

Voteworks is being launched at a critical time. America ranks 139th among world democracies for voter turnout. One-third of eligible citizens aren't even registered to vote.