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Thefacebook, Bruinwalk, and Online Networking

Thefacebook.com recently included UCLA in its collection of universities—generating 3,500 new UCLA users in just one month. It appears that UCLA's bruinwalk.com will also be adding social networking functionality to its menu of services, according to Phillip Lin for the Daily Bruin.
bruinwalk
Bruinwalk.com plans to offer services both 'comparable' and additive to Thefacebook.com.

What social networking services are currently lacking on Thefacebook.com? Do any readers utilize this university service?

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