Forget Orkut, and all of the other YASNS — if you want to find out how to contact someone, or need information on
someone, or are just curious about someone, where do you go first? Google?
This evening as I was reviewing items to include in this Social Software Weblog — I was browsing through various news
items and found about 100 references to Rachel Konrad's AP Newswire —
Google Flirting With Offering IPO — simply because one of the people quoted in the article mentions that
"There's been a lot of people talking about search and social networking software…"
Search and Social Networking… Peas in a pod? And not necessarily searching my social network, or your social network,
of our friends of friends of friends social networks… But the Internet at large's social network.
Search Engines, Life Engines, News Engines — lots of engines, where's the fuel from — renewable or depletable
resources?
Is Google the Ultimate Social Networking Engine?
Reader Comments
(Page 1)2. Although I don't think that that searches and social networking are near being the same, I certainly think they can go together or complement each other. Like peas and carrots.
However, they can also certainly be used entirely separately. Like peas and carrots. There are many people who like peas, but don't like carrots. Or vice/versa. I think this is also true for searching for people and networking with people.
Recruiters/Headhunters can easily be identified as people who have a personal stake in all the networking sites out there. I think you will find that entry level recruiters are the ones "searching for people" off job sites or google while the experienced and independent recruiters are the ones "networking with people" both on-line and off-line. It will be very interesting to see how YASNS are utilized by the recruiting community.
Posted at 8:04PM on Dec 18th 2005 by Sean Rehder









1. john battelle would appreciate this post. he must have put you up to writing this one? or have you been playing around with http://socialgrid.com/ ?
seriously, though, Battelle argues that search is the center of everything. it isn't too far off that we have a true people search engine. (of structured ala peopleaggregator) or unstructured data (google searching blogs)
on a sort of related note, i officially own my own last name on google.
http://www.google.com/search?sourceid=navclient&ie=UTF-8&oe=UTF-8&q=caputa
Posted at 8:04PM on Dec 18th 2005 by Peter Caputa