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Social Spamming…

Zero Degrees style…

Yesterday on Stowe Boyd's Working Model weblog a post appeared — Connect with me in ZeroDegrees? — and I thought, hmmm that looks familiar.

Wait a minute — Stowe hardly posts at A Working Model anymore, he posts over at Get Real… Well, in addition to unknowingly spamming everyone in his address book it appears Stowe also spammed his own Working Model Weblog. [Stowe explains how and why in his — New Zero Degrees' Outlook Plug-in: I've Socially Spammed Hundreds By Mistake! — post today.]

Both Stowe Boyd and Christopher Allen published their frustration with Zero Degrees new "let's spam your entire address book without even really notifying you" function… I got 'spammed' by both Stowe and Christopher yesterday, no bother really, but I was wondering what was up…

Ross Mayfield writes about the root cause of Christopher and Stowe's woes on Many2Many — and I just thought I would jump in here with a 'yikes'! — Is this what happens when Barry Diller sucks in a new company — under-documented functionality to boost membership by inviting all of the contacts in your address book without sufficient warning about what you are about to do?!?

Ross makes a good point about Zero Degrees' 320k membership vs. LinkedIn's 20M — which ties in to a previous Stowe Boyd post on LinkedIn's dominance in "Internet Presence"  — TrendIQ Social Networking "Internet Presence" — with the following graph from the TrendIQ site:

linkedin_buzz

Stowe Boyd, Christopher Allen, and Ross Mayfield were all on top of this 'social spamming' item — it was great to track the near-real-time conversation on all of their weblogs… (-:=

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